The Veggie Chef
Organic Vegetarian Restaurant
Veggie Chef is a pure vegetarian restaurant, located in south Delhi. The restaurant promotes ‘healthy eating, healthy living’, and only serves organic healthy food. The restaurant is family a family restaurant and is featured on food delivery services as zomato and swiggy.
For the branding of the restaurant, we wanted to reflect the ‘organic cum pure vegetarianism’ aspect of the restaurant, hence the choice of colors all the shades of green. The logomark is a fusion of broccoli, chef’s face and leaf to represent a vegetarian chef. The choice of typeface is handwritten script, further reinforcing the notion of natural and organic. The brand image is depicted as very freeform, organic, natural and light/fun and not strictly very formal.