Vector Monkey is a creative studio, that operates not only a graphic design studio but also plans to have an online vector-stock market. The main focus of Vector Monkey is to not just be a creative studio, but also a marketplace for all things vectors including selling icons, vector images, illustrations, theme packs etc.

As per the client’s requirements, the brand image needed to be portrayed as playful and yet not too informal. This was important to their business strategy. Hence, the logo comprises of their redesigned mascot monkey (with subtle expressions) and vector control handles, signifying the nature of the studio. The choice of font also carries the brand message of formal, yet light and playful.