The Urban Tree
Real Estate Services
User Interface Design
Urban Tree is a real estate company, which employs a network of realtors and have recently taken their services online. Urban Tree takes pride in their handpicked catalogue of properties and listings and their well reputed professionalism and business conducting ethics. They only offer verifed, premium properties with a guarantee of neighbourhood satisfaction.
For the brand image, they wanted to emphasise on their professionalism, hence the decision to feature sharp symmetric geometric lines in the logo, as well as their special attention to the clients and hand-picked ‘nurtured’ properties, hence the green as primary brand color.
Orange is the secondary brand color, to compliment the bottle green and to mentain the natural color scheme.