The Starting Point is a youtube channel started by Shan Mahdi, a business enthusiast. He makes educational videos on everyday matter, like time management, wealth management, reading habits etc. The videos are targeted towards early adopters and people who’re just starting with the subject matter. The videos are all produced in sketchy animated format.
For the logo of the brand, we decided to use a runner in starting position stance, fused with the initials of the company name ‘S’ and ‘P’.
The typeface was kept handwritten style, with jitters, so represent the ‘amature’ hand, to reflect the nature of videos and target audience.