Brand

The Starting Point
Educational Youtube Channel

Scope

Logo Design

Business Card

Year

2017

The Starting Point is a youtube channel started by Shan Mahdi, a business enthusiast. He makes educational videos on everyday matter, like time management, wealth management, reading habits etc. The videos are targeted towards early adopters and people who’re just starting with the subject matter. The videos are all produced in sketchy animated format.
For the logo of the brand, we decided to use a runner in starting position stance, fused with the initials of the company name ‘S’ and ‘P’.
The typeface was kept handwritten style, with jitters, so represent the ‘amature’ hand, to reflect the nature of videos and target audience.

Starting Stance

Brand Initials

Art for Change

Art for Change is a non-profit initiative, started by Husain Zaidi in 2019. 

Our Vision 

The artworks created for Art for Change focuses on social and global issues, which are unfortunately ignored by our society. Through my art, I humbly hope to break the stigma around these issues and start a conversation which can make a difference in someone’s life. 

Our Mission 

All the sales generated through Art for Change is donated to a chairty of your choice! Through our combined effort, let us support the charibable organizations accross the globe to help make this world a better place to live.