The Grind
Coffee Shop with Roastery


Logo Design

Brand Identity



The Grind is a coffee shop with its own roastery. which uses specialized Kerala-grown coffee beans. The cafe takes pride in their in-house preparation of coffee and that is what sets the brand apart in this saturated and overly competitive coffee industry.

The client demanded for a down-to-earth retro brand-image and does not want the brand to present to specialize in too many things, but just simply coffee! Hence, the choice of typeface is bold and condensed, giving it a formal and retro appeal. A coffee grinder is also incorporated in the logo to symbolize the speciality of the cafe. The brand identity color is maroon red, close to Kerala coffee beans.

Coffee Grinder


Art for Change

Art for Change is a non-profit initiative, started by Husain Zaidi in 2019. 

Our Vision 

The artworks created for Art for Change focuses on social and global issues, which are unfortunately ignored by our society. Through my art, I humbly hope to break the stigma around these issues and start a conversation which can make a difference in someone’s life. 

Our Mission 

All the sales generated through Art for Change is donated to a chairty of your choice! Through our combined effort, let us support the charibable organizations accross the globe to help make this world a better place to live.