Brand

The Brunch
Cafe and Roastery

Scope

Logo Design

Brand Identity

Year

2018

The Brunch is a boutique cafe and roastery, and have recently extended their menu to grill and have become a full fledged restaurant. With the upgrade, the restaurant owners wanted to update their brand image as well to a more modern and sophisticated image.
As per the client’s instructions, we went with a simple and timeless design with a sans serif typeface, and introduced a subtle negative space sunny side up and in the wordmark to hint the ‘brunch’ authenticity of the restaurant. The choice of primary brand colors are Maroon and Mustard yellow to represent the famous brunch colors of bacon and sunny side up.

Sunny Side Up

Wordmark