Coworking and Events Space
Space is a company that provides co-working spaces to individuals, start-ups and established companies. Space does not only provide co-working spaces but also for special events like workshops, presentations, conferences etc.
Since the nature of the company is such that most of the advertisement happens verbally (word of mouth) and not visually (in cases of products with packaging etc), hence the logo had to be a word-mark, to make it more memorable and recognizable. The idea to enclose the word-mark in a ‘space’ and inject a working person in the space are signifiers for the nature of the company. Brand color is orange, to emphasize on fun energy and harmony.