Brand

Safe Travels
Travel Agency + Bus Booking Service

Scope

Logo Design

Brand Identity

iOS App Interface Design

Year

2018

Safe Travels is a tarvel agency cum bus booking service company, incepted in Himachal Pradesh. The core of their business is their own band of inter-state busses, started in 2004. Since then the company has grown to a full-fedged travel agency and in 2017 started providing offine-bus-booking servies as well. The company wanted an over-haul for their brand identity, with a fresh-modern style.
Hence, the logo concept was kept minimal, with subtle hint of ‘safety’ embedded in the logomark of a bus. The outline style is to stay true to minimal-modern design, with a splash of fun induced with wordmark and sketchy style of logomark.

'Safety' Pin

Travel Bus

Mobile Application
Interface Design

Safe Travels app offers the customers the ability to book not just the SafetyTravels buses, but also any of the 100s of tourism company buses registered on SafeTravels.
The user flow of the app was kept very linear and straight forward. The booking process is just done within 5 screens, whereas retrieving your booked tickets is just one click away.

Features

The SafeTravels app hosts a wide variety of convenient features, while keeping the user for very simple and intuitive.
The customers can visually choose their seats seats on the bus, Filter the results by bus type, features, pick/drop location, price etc, Book as guests without creating an account, Track your bus in real-time with GPS, etc.

Have a Happy
and Safe Journey