Brand

Red Apron
Butchery with Meat Delivery Service

Scope

Logo Design

Brand Identity

Year

2018

Red Apron is an online platform that offers high quality, fresh meat and seafood delivery to the door. The company started as butchery, and many brick-and-mortar stores are operational within Delhi and NCR.
The company wanted vintage touch to their brand and packaging. It was a requirement that the nature of the service provided by Red Apron, which is essentially a butchery, should be reflected in the logo. Hence, the mascot chicken was sketched from scratch with stance of classic ‘butcher with knife’ posture. Brand color is red, as suggested by the name of the company.

Butcher Stance

Mascot