Brand

Kangpack
Backpack (and accessories) Manufacturers

Scope

Logo Design

Brand Identity

Year

2018

KangPack is a very young backpack manufacturing company, which also makes accessories like caps, pouches, travel accessories etc. Kangpack started with one revolutionary product, a backpack which can be worn in front and opened ‘down’ to use the laptop on the go! Hence, the name of the brand ‘kang’pack.
The logo incorporates a kangaroo into the wordmark, staying true to the company’s flagship signature product. The font-type is carefully crafted with rounded and flowy edges to make it more fun. The choice of brand colors are very bold, bright and vibrant, to appeal to all types of target audience.

Kangaroo

Wordmark