Ms. High Collar
Ms. High Collar is a small fashion boutique owned and operated by designer Manisha Atri, in Faridabad, Haryana. The boutique is still very young, and features a design studio at the of the boutique, for intern fashion designs to assist Ms. Manisha with her work.
The scope of the project was very limited, as the boutique is still very young and the company is not locked down on the direction/vision for the future. So to keep the brand identity open for further iterations, the logo was designed free of handwritten or script typography, with only black and white colors with a dash of red to break to monotony and emphasis on the ‘feminine’ side, as the boutique designs only for women.