Brand

Good Earth
Healthy Organic Food brand

Scope

Logo Design

Brand Identity

Year

2018

Good Earth is a food company that produces healthy packaged food, out of organic produces only. Among vast variety of products in the lineup, some of the more known are their cereals, dried fruits, seeds, muelsi, oatmeal cookies etc.
The brand demanded for a very clean logo that should work on all scales, specially for packaging. The iconography was designed to depict flora and fauna together, to symbolize the ‘whole’ of nature/earth. The choice of type-font was Serif, to give an authentic formal look. The main highlight for the brand identity is the use of multicolor palette, against the contrast of white. The colors are derived from the the staple seeds and nuts found in traditional diet of India.

Fauna: Butterfly

Flora: Leaf