Good Earth
Healthy Organic Food brand


Logo Design

Brand Identity



Good Earth is a food company that produces healthy packaged food, out of organic produces only. Among vast variety of products in the lineup, some of the more known are their cereals, dried fruits, seeds, muelsi, oatmeal cookies etc.
The brand demanded for a very clean logo that should work on all scales, specially for packaging. The iconography was designed to depict flora and fauna together, to symbolize the ‘whole’ of nature/earth. The choice of type-font was Serif, to give an authentic formal look. The main highlight for the brand identity is the use of multicolor palette, against the contrast of white. The colors are derived from the the staple seeds and nuts found in traditional diet of India.

Fauna: Butterfly

Flora: Leaf

Art for Change

Art for Change is a non-profit initiative, started by Husain Zaidi in 2019. 

Our Vision 

The artworks created for Art for Change focuses on social and global issues, which are unfortunately ignored by our society. Through my art, I humbly hope to break the stigma around these issues and start a conversation which can make a difference in someone’s life. 

Our Mission 

All the sales generated through Art for Change is donated to a chairty of your choice! Through our combined effort, let us support the charibable organizations accross the globe to help make this world a better place to live.