Flavours of India is an Indian restaurant, owned and operated by Bansal family, in Armenia, which also delivers food subscription service to students living in Armenia. The restaurant not only has authentic Indian food but also a variety of fusion cuisines made with Indian spices, including Armenian food, fast american food, continental etc. The brand is also the go-to choice for Indian students living in Armenia.
The brand identity needed to depict the spices and vast variety of favourful offered by the restaurant. Hence we targeted towards a running script font, with colorful brand palette representing different indian spices. The logomark also depicts ‘Indian’ lady hand, symbolizing home-made food, with the map of India and spices sprinkled.