Current Ticket Booking Experience
Thanks to mobile technology and high-speed internet, it is so easy to make reservations, book a fight, hotel or movie tickets. The current generation mobile apps also show you the auditorium seating layout and lets you choose your seats. Pretty handy!
As swift as the current process is, there is room to improve the overall ticket-booking experience. Some of the missed opportunities in present user experience are:
- The movie hall layout presented at the mobile app does not accurately depict the scale of the auditorium. Hence, the users are sometimes disappointed by the experience presented against their expectations.
- The app does not provide adequate information about the facilities available at the theatres. Users have less information to make decisions about their choice.
- From all the vast majority of available theatre choices, if presented with sneak-peak into the theatre experience, users are better informed about their choice and expectations.