Brand

Bro Code
Men’s Hair Salon

Scope

Logo Design

Brand Identity

Year

2018

Bro Code is an exclusive hair salon for men, that provides vast type of grooming services. Although started as a boutique salon by a group of passionate barbers, Bro Code expanded and now even have their own lineup of in-house created grooming products. The philosophy of the brand is being anti-extravagant, minimalist simple image yet professional. They want their work and reputation to speak for itself, rather than frivolous advertising. Hence, the brand identity has been moulded to refect just that, simplicity and professionalism. The brand colors are only black and white. Logo features the mascot of a ‘bro’, with ‘bar code’ mask to touch on the wordplay with brand name ‘bro code’.

Scissors

Mascot

Bar Code